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3 min read
PUBLISHED ON
7 march 2024
Edenlife
MY ROLE
Visual designer, Brand Asset Procurement, Photographer, Content specialist
OVERVIEW
I thrived in collaborative environments, creating over 50 social media designs for Big Brother Naija and leading design efforts for brand relaunches. My designs drove results: a flash sale increased sales by 450+ products in 5 hours, and a Meta/Google marketing campaign I led generated 1.4M+ impressions and a 4.2% click-through rate (up from 0.4%). Beyond social media, I designed video content, voucher cards, sticker packs, and 100+ email templates to enhance customer retention. I'm proficient in design software and adept at adapting brand guidelines for maximum impact.
Diving in the process
I collaborated with a team of extraordinary creatives; Videographer, community specialist, photographer which I created series of promotional contents such as designs, videos, production photograph
key challenges
Creating a unique and colourful design system without overwhelming users
Increasing brand retention and memorability
My responsibility
Successfully led design efforts in collaboration with the executive team for a three-month marketing project.
Executed A/B testing across three distinct company products, contributing to a significant increase in click rate from 0.4% to 4.6%.
Generated over 1,400,000 impressions, showcasing the effectiveness of the implemented design strategies.
Produced a diverse portfolio of visual assets, including 120+ static designs, GIFs, and 20+ motion designs.
Contributed to the overall success of the marketing initiative by achieving measurable and impactful results.
Below are few of the designs I created
Designs on Email Marketing for eden. Click here
Ui/Ux
Furnico
CONTENTS
Overview
Process
Challenges
Responsibility
