PUBLISHED ON
7 march 2024
Homemade
MY ROLE
Visual designer, Brand Asset Procurement, Photographer, Content specialist
OVERVIEW
I thrived in collaborative environments, creating over 50 social media designs for Big Brother Naija and leading design efforts for brand relaunches. My designs drove results: a flash sale increased sales by 450+ products in 5 hours, and a Meta/Google marketing campaign I led generated 1.4M+ impressions and a 4.2% click-through rate (up from 0.4%). Beyond social media, I designed video content, voucher cards, sticker packs, and 100+ email templates to enhance customer retention. I'm proficient in design software and adept at adapting brand guidelines for maximum impact.
Diving in the process
I collaborated with a team of extraordinary creatives; Videographer, community specialist, photographer which I created series of promotional contents such as designs, videos, production photograph
key challenges
Creating a unique and colourful design system without overwhelming users
Increasing brand retention and memorability
My responsibility
Collaborated with the executive team to define and align design strategies with overall project goals.
Led the design implementation for a comprehensive marketing initiative involving Meta and Google.
Orchestrated A/B testing across three company products, ensuring data-driven refinement of visual elements
Below are few of the designs I created
More Projects
2020
Branding & Logo design
Sourced Brand Identity
CONTENTS
Overview
Process
Challenges
Responsibility
Successfully led design efforts in collaboration with the executive team for a three-month marketing project.
Executed A/B testing across three distinct company products, contributing to a significant increase in click rate from 0.4% to 4.6%.
Generated over 1,400,000 impressions, showcasing the effectiveness of the implemented design strategies.
Produced a diverse portfolio of visual assets, including 120+ static designs, GIFs, and 20+ motion designs.
Contributed to the overall success of the marketing initiative by achieving measurable and impactful results.
